CONSUMER MINDSET
Art During the Pandemic
The report studies a different style of art that emerged as a result of the pandemic. It captures the current zeitgeist and explores potential opportunities for businesses to better connect with the consumer by creating solutions for experiences that are beautiful, inspiring and safer.
Cover Image by @tina_alabama
Overview
Art has never played a more important role as in times of crisis. With the global pandemic unfolding, and we awake to a new reality, artists and viewers take refuge in the healing power of art.
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Why it is important to look at art?
For one, it captures the zeitgeist of the moment, but it also provides a window to the consumer mindset: what is their emotional state, what moves them, and most importantly how they are coping with these challenging times.
The emergence of pandemic art has defined a new wave of revived optimism and connection with our human selves and nature. Art provides a form of escapism to a more resilient, just and kinder tomorrow. It gives us something to look forward to in times when “normal” becomes an elusive term.
Pandemic art was born from the people for the people therefore it will have a lasting impact on future design and business strategies.
Melancholia
The lockdown created a sense of sameness where days become months and time ceased to move. As quarantine settled in, melancholia took over our emotions. With the lack of social interactions and plans to look forward to, the mind started to lose its high from outside stimuli. Images coming to the forefront during this time visualize the feelings of longing for normalcy, waiting, loneliness and contemplation. This is a time of human crisis where mental health has been tested.
Plants Take Over
Since the pandemic cut us off from the outside world and nature, humans brought nature indoors. The Grand Teatro del Liceu in Barcelona filled the seats of the audience with plants for their first performance post COVID 19. In Timo Halgert’s art, nature takes over the shopping galleries, metros and museums in major cities. Maison Atelier Suzanne painted her house with flowers evoking a scene from sleeping beauty.
